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Acqua di Parma pops-up at Harvey Nichols

For one week only, la dolce vita lands in Knightsbridge

Words by
Aleks Cvetkovic

The sweet smell of the Mediterranean, is there anything more summery? If there is, we’ve yet to find it. What’s more, for the next week or so you’ll not have to get on a plane to experience it. As of 2 June, Acqua di Parma is hosting a Blu Mediterraneo pop-up at Harvey Nichols.

The pop-up is a rare opportunity to immerse yourself in the glamorous world of Acqua di Parma; one of cerulean blue lapping waves, zesty lemon groves, copious amounts of Cinzano and sparkling southern Italian coastline. The pop-up celebrates the launch of the house’s La Collezione travel set, a new development which allows clients to personalise a set of 30ml travel-sized fragrances, choosing their preferred three from the Blu Mediterraneo collection. The result is a capsule that’s ideal for splitting up to leave in different places, or to take away with you to rotate through different scents.

This illustration by Michelins Christodoudou was commissioned especially for the pop-up and gives a tantalising hint of what to expect

To conjure further atmosphere, the pop-up will include a boutique stand run by luxury Gelato brand Snowflake, serving three new flavours commissioned by Acqua di Parma that evoke something of the Blu Mediterraneo collection; Bergamotto di Calabria, Arancia di Capri and Fico di Amalfi. It’s tricky to tell which is going to be more transportive, ice cream or perfume.

Furthermore on the 2 and 8 June, Acqua di Parma’s in-house artist will be on-hand for bespoke bottle painting. Customers will be offered complimentary personalisation of any Blu Mediterraneo purchase on both days. As a final flourish, if you do treat yourself at the pop-up you’ll walk away with an imported Majolica tile (Acqua di Parma’s signature) scented with the fragrance of your choice. Think of it as souvenir of your pit-stop in little Italy. We defy you to visit and not feel the need to book a holiday.

The Acqua di Parma Blu Mediterraneo pop-up runs from 2-8 June at Harvey Nichols.

acquadiparma.com