Style

Turnbull & Asser creates a capsule for One For The Boys

It's sophisticated, thoughtful and anything but shouty

Words by
Aleks Cvetkovic

Few causes are worthier than One For The Boys. A charity dedicated to raising awareness of male cancers in all forms, OFTB works tirelessly to educate men on their cancer risk, as well as to equip those who contract cancer with the tools to battle it. It’s helped thousands of men get themselves checked-out in timely fashion and helped hundreds get the treatment they need. The charity has benefitted from increased exposure in recent years, but is far from a household name, a great shame considering the scope of its work.

Kudos then to Turnbull & Asser. The thoroughbred British shirtmaker has stuck its head firmly above the parapet, to design a limited edition capsule collection for One For The Boys, the proceeds of which will be donated to the charity’s coffers. For Dean Gomilsek-Cole, T&A’s Head of Design, standing up for OFTB was a no-brainer; ‘it’s a scary statistic that although more women contract cancer than men, more men die from it – mostly due to the fact they don’t get themselves checked out. If what we do helps raise awareness for just one more man, this project will have been worth it.’

Turnbull & Asser, One For The Boys, The Jackal

The capsule takes the form of a limited run of 24 ties, 40 pocket handkerchiefs and 16 bow ties. The design throughout is understated, with a versatile colour palette of white, sky blue and navy. Hankies are silk, hand-screen printed with handrolled edges, while ties and bow ties are in cut tonal silk jacquard, woven and slipped in traditional British workshops.

The motif that binds all three pieces together is subtle, a gently swirling pattern that references the OFTB’s signature navy ribbon logo. ‘We didn’t want the products to shout “buy me because it’s for charity,”’ says Gomilsek-Cole. ‘Instead, we’ve developed some tasteful and elegant staples, all made to our usual high standards that make for great wardrobe investment pieces.’

This is a clever move. In creating a range that’s informed quite simply by good design, and which sits seamlessly alongside the house’s mainline collection, T&A has lent the project a valuable sense of discretion. You won’t buy a One For The Boys tie to shout about the fact you’re feeling generous, you’ll buy one because you connect with the product and the rationale behind it. And that, really, is the only reason why you should.

The limited edition One For The Boys capsule is available in Turnbull & Asser stores and online now, visit turnbullandasser.co.uk